Chinese K-pop star Song Yuqi has taken the spotlight as she kicks off 2026 with thrilling news, being named the new brand ambassador for the renowned beauty brand Fenty Beauty. Founded by pop icon Rihanna, the announcement was made on January 5, 2026, alongside a captivating pictorial showcasing Yuqi modeling selected products. Known for her fluency in Korean, Mandarin, and English, Yuqi's partnership with Fenty Beauty aligns perfectly with the brand's message of inclusivity and self-expression.
Yuqi's Rising Stardom as Fenty Beauty Ambassador
As the newest brand ambassador for Fenty Beauty, Yuqi has positioned herself at the apex of the K-pop and beauty industries. Fenty Beauty, renowned for its commitment to diversity and authenticity, chosen Yuqi specifically due to her profound impact as a global superstar. She has continuously demonstrated her ability to connect with fans across various cultures, thanks to her fluency in Korean, Mandarin, and English. This linguistic skill enhances her role, allowing her to engage authentically with a wider audience. Yuqi's ambassadorship isn't her first foray into the world of brand partnerships. Before aligning with Fenty, she garnered accolades for her authentic self-expression, which led her to secure a major partnership with Ray-Ban in Greater China. Her vibrant personality resonates well with Fenty's ethos of celebrating individuality and embracing one's true self. This new venture solidifies her status as a leader not just in the music industry, but also as a fashion and beauty icon worldwide. The pictorial released by Fenty Beauty features Yuqi effortlessly embodying the essence of the brand, showcasing selected products that cater to a wide array of beauty enthusiasts. It highlights her versatility as an artist and her undeniable charm as a beauty ambassador, paving the way for new opportunities and collaborations within the beauty industry. As she dons Fenty's unique and inclusive products, Yuqi sets a powerful example for her fans and followers, inspiring them to express their creativity through beauty.Yuqi's Empowering Journey in the Beauty Industry
Yuqi's journey as an influential figure extends beyond her role as a brand ambassador, as she has made significant milestones throughout her career. Her previous partnership with luxury fashion brand Fendi illustrated her growing influence, where she was recognized as a Fendi Ambassador. Having been associated with the brand since 2021, Yuqi frequently attends its events, embodying the elegance and sophistication of Fendi's designs. In addition to her work with Fendi and now Fenty Beauty, Yuqi has collaborated with various other brands, illustrating her versatility and appeal across different sectors. From cosmetic brands like Vivlas to several prominent Chinese fashion, jewelry, and beverage brands, Yuqi has built an impressive portfolio that showcases her adaptability and marketability. Each partnership reflects her ability to seamlessly integrate her unique style and persona into different branding initiatives, further solidifying her status as a fashion and beauty trendsetter. Yuqi's influential presence in the beauty industry also serves to empower her fans and followers. By aligning herself with brands that champion self-expression, she encourages individuals to embrace their individuality and redefine beauty standards. Emphasizing the importance of authenticity, Yuqi's collaborations echo Fenty Beauty's mission of inclusivity, setting a sterling example for young people navigating their own paths in the world of beauty.Exciting Projects Ahead for Yuqi
As Yuqi embarks on this exhilarating journey with Fenty Beauty, she continues to thrive in her music career, ensuring that her talents extend far beyond the realms of beauty and fashion. In April 2024, she made an impressive solo debut with her EP titled *Yuq1*, captivating audiences with her unique sound and artistic flair. Following this, she released her first single album, *Motivation*, in September 2025, showcasing her growth as a solo artist. Simultaneously, her group i-dle has also been making waves in the music industry. The rebranding of the group in May 2025 marked a significant milestone, introducing their eighth mini-album, *We Are*, which received critical applause and entered the Billboard K-Pop Artist 100 chart. As the group prepares for their long-anticipated comeback in January 2026, fans eagerly await to see how the members will blend their individual styles into a cohesive and innovative group concept. Beyond their upcoming group activities, i-dle is set to embark on their fourth world tour titled *Syncopation* starting in February 2026. This tour promises exciting performances across Asia and Oceania, beginning with a grand concert at the KSPO Dome in Seoul. With all the momentum Yuqi is gaining as a solo artist and brand ambassador, fans are thrilled to witness all that she will achieve in both her solo endeavors and her shared journey with i-dle.In summary, Yuqi's new role as the brand ambassador for Fenty Beauty signifies a thrilling chapter in her already illustrious career. Her dedication to self-expression and inclusivity makes her a fitting representative for such a prominent global brand. Fans can look forward to her upcoming projects, from new music releases to thrilling live performances, as well as her impactful contributions to the beauty industry. Stay tuned for what lies ahead for this multifaceted star!
