RIIZE, the talented six-member boy group from SM Entertainment, made waves at Samsung Electronics’ exclusive event, “The First Look,” held at the Wynn Hotel in Las Vegas on January 4, just two days ahead of CES 2026. As the only K-pop group invited to this prestigious occasion, RIIZE seized the opportunity to showcase their musical prowess while representing the vibrant K-pop industry. The event highlighted their collaboration with Samsung as they presented cutting-edge AI technologies to the world, further establishing their status as global ambassadors of the brand.
RIIZE Takes Center Stage at “The First Look”
During the live press conference at Samsung's exclusive event, RIIZE was introduced as an “amazing K-pop group,” reflecting the excitement surrounding their presence. The event featured their upbeat hit song “Boom Boom Bass,” which was played during the demonstration of Samsung’s advanced AI features in their latest TV models. The delightful experience underscored the commitment of both RIIZE and Samsung to merge technology with entertainment, captivating a diverse audience that included tech enthusiasts and fans alike. RIIZE members expressed their exhilaration at being part of such a significant exhibition, stating, “It was amazing and exciting to see our music and music videos featured at the ‘The First Look’ event of the world’s largest exhibition.” This sentiment perfectly encapsulated their pride in representing K-pop artists on an international stage. With their infectious energy and passion for music, RIIZE is determined to bridge the gap between technology and artistry, aspiring to reach a broader audience as their music continues to resonate in innovative ways. The collaboration between RIIZE and Samsung is indicative of the growing synergy between the music industry and technology sector. The event allowed RIIZE to display their creativity by presenting content tailored to Samsung’s cutting-edge products, showcasing their unique personalities and interests. As ambassadors for Samsung, they helped illuminate the importance of technology in enhancing cultural experiences in music and entertainment.Highlighting AI Technology with RIIZE
As part of their demonstration, RIIZE members participated in showcasing Samsung's revolutionary AI technology. Seongchan, with his passion for soccer, teamed up with fellow member Wonbin to present the world’s first 130-inch Micro RGB TV. Their captivating segment featured Samsung’s AI Soccer Mode, which provides real-time game analysis, effectively blending the realms of sport and technology. This innovative feature not only enhances the viewing experience for soccer fans but also showcases how AI can transform the way individuals engage with entertainment content. With the integration of RIIZE’s vibrant music, attendees were able to enjoy their songs, including “Boom Boom Bass” and “Fly Up,” on Samsung’s latest audio equipment, reinforcing the idea that technology and music can create an immersive experience. This collaboration is a testament to the potential of AI in the entertainment industry, providing new platforms for artists to connect with audiences worldwide. By leveraging these advanced technologies, RIIZE is not only enhancing their musical reach but also paving the way for future innovations in collaboration between tech companies and artists. During the event, Park Jeong MI, Executive Vice President of Samsung Global Marketing, emphasized the importance of this partnership, saying it helps young people worldwide experience Samsung’s AI. This collaboration showcases how brands can align their values with popular culture figures to create a more engaging experience for consumers, further integrating technology into the fabric of daily life. RIIZE’s involvement in this initiative is a clear embodiment of the evolving relationship between technology and music, encouraging both sectors to explore new avenues for growth and innovation.RIIZE's Ongoing Global Journey
RIIZE’s presence at the Samsung event is part of their broader strategy to build a global brand while embracing innovative technology in music and performance. This partnership kicked off with their highly anticipated first full album, ODYSSEY, and has since expanded to encompass collaborations on products like the Galaxy Watch8, SmartThings, and Samsung Health. As such, RIIZE is positioned at the forefront of a cultural movement that seeks to redefine how technology intersects with entertainment. Currently, the group is also navigating their first international tour, Riizing Loud, which began in July of last year. Spanning multiple countries in Asia and North America, the tour continues into January 2026 with stops in Jakarta, Manila, Singapore, and Macao. The group has plans to perform at the iconic Tokyo Dome and will conclude their tour in Seoul in March 2026 before heading to Lollapalooza South America. This ambitious tour not only allows RIIZE to connect with fans around the globe but also emphasizes their role as cultural influencers in promoting technological advancements through music. With each performance, they aim to unify audiences while showcasing the limitless potential of AI in creative storytelling and artistry. Their journey exemplifies the importance of embracing change and innovation as they solidify their presence on the global stage.In summary, RIIZE’s participation at Samsung’s exclusive event reflects their significant role in bridging K-pop and technology together. Their collaboration with Samsung bears testament to the exciting future that lies ahead for the intersection of these two dynamic industries. As RIIZE continues to evolve as global ambassadors, fans can look forward to their contributions that will further enrich the music experience in an age driven by technological innovation. Stay tuned for their upcoming performances and groundbreaking projects in both music and technology!
